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JOE
WEIDER
Country: USA/Canada
Born: November 29, 1922, in Montreal,
Canada
Died: March 23, 2013
Since 1939, Joe Weider has been the primary force in advancing the sport
of bodybuilding throughout the world. He has accomplished this through
magazine publications, sponsorship of physical development contests—including
the Mr. and Mrs. Olympia Contests—and the development,
manufacture, and marketing of exercise equipment and nutritional products.
In 1939, seven years before he and his brother Ben founded the International
Federation of Bodybuilders, Joe published his first issue of Your
Physique magazine. In 1968, YP was renamed Muscle and
Fitness, and today
it is the flagship publication of the Weider Health and Fitness Company
publishing empire. Other Weider-published magazines are Shape,
Men’s Fitness, Living Fit, Prime Health and Fitness, Fit Pregnancy,
Cooks, Senior
Golfer, and Flex.
A broad variety of Weider-manufactured nutritional aids and exercise
equipment is distributed throughout the world. |
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